Consumer Reports
Consumer Reports Redesign
We partnered with the VP of Marketing, Editor-in-Chief, and cross-functional teams to reimagine Consumer Reports with a bold new strategy. The redesign shines a light on CR’s influential—but often overlooked—advocacy work. We introduced a new cover approach featuring provocative headlines paired with conceptual imagery, and created editorial franchises centered on consumer empowerment. The result: a sharper editorial focus that brings CR’s original mission—advocating for the consumer—back to the forefront.
We were lucky enough to work with talented photographers and illustrators like Kelsey Dake, David Brandon Geeting, Na Kim, Jeremy Liebmen, Andrew B. Myers, Paul Sahre, and others to bring clever illustrations to the magazine.
Credits
Client: Consumer Reports
Consumer Data & Marketing Operations: Brent Diamond
Editor-in-Chief: Ellen Kampinsky
Design & Art Direction: Cybele Grandjean & Kevin Brainard, Area of Practice
Consulting Photo Director: Mary Cahill
